DROP YOUR NAME - Top 10 Finalist (2010)
The challenge is about creating people movement, so we come up with go green campaign called DROP YOUR NAME.
It consists of 3 steps: reduce, re-use, recycle using arguably the most useless thing in the world; business cards.
Art Director:
Iqbal Ari Khrisna
Copywriter:
Singgih Nugroho
REFRESH YOUR JOURNEY - Entry for Daun Muda 2011
The challenge is to create plus value based on a designated made-up brand. In this case, we got Zeruk.
Zeruk is a refreshing orange drink, no more and no less. So we decided to take 'refreshing' into a whole new level.
Art Director:
Art Director:
Novariano Maulana
Copywriter:
Singgih Nugroho
